About Me

I create killer content.

luisa

My work has appeared in numerous print and online publications including the New York Times, Parents, Family Circle, BuzzFeed, Vulture, Latina, USA Today, and many more. I’m currently the Beauty & Health writer at SHE’SAID.’ I specialize in smart, stylish writing and editing for fashion, beauty, travel, and lifestyle companies.

I’m passionate about words. And with over 15 years of experience as a writer and editor, I’m excited to help you find the right words by creating smart, polished, trend-savvy copy for your website and marketing/press materials:

  • website content
  • blog posts
  • brochures and catalogs
  • press releases
  • newsletters and email blasts
  • bios
  • advertisements
  • blogs
  • edit/polish existing copy

Compelling, clean, and modern copy is a vital part of marketing a style-centered company. In order to compete for trend-conscious customers (and valuable press coverage) you need to present your company in the best possible light. I write and edit polished and persuasive copy with one eye on the trends — including extensive experience with Search Engine Optimization (SEO) — and the other on your marketing needs.